Strategic

When it comes to strategy, we get it right every time. Not only do we have a knack for repositioning programs for the world to see, but we’ve launched over ten brands into the U.S. Hispanic market. From Coca Cola’s recent acquisition of Zico Coconut Water to the popular workout dance craze, Zumba (Inc. Magazine’s company of the year in 2012) we have experience that runs the gamut.

Creative

Our creative team’s passion is to understand a marketing campaign at the core. From there we find imaginative ways to deliver our promise, ultimately, building the brand strength and inciting action. When it comes to creative services, we do it all, from the ground up. Concept + Ideation / Innovation / Disruption + Art Direction + Graphic Arts + Photography

Digital

Pólvora has a unique capability of providing full-service advertising services and complimenting them with guidance from experts in the digital and mobile space, giving our clients a competitive advantage. This is part of our holistic approach, an approach we feel is needed in today’s multimedia-driven world. Our award-winning digital team relies on only the latest and greatest cutting edge technology. We provide the following digital services: Social + Advertising + Mobile + SEO/SEM + Apps + Platforms + Videos + Media + Content + Analytics

Media Planning & Buying

Many see media as commodity; we see it as an opportunity to flex our creative muscle. Our media team of planners and buyers is grounded in analytics and data, while being able to provide a crucial perspective on the Hispanic media environment. Our media team’s approach to the planning process and savvy way of leveraging our investment clout and media relationships, allows us to reach our targeted audience and not only meet client objectives, but exceed them. Our media team members have been at the helm of planning and buying for global brands, including Nestlé, McDonald’s, Colgate, and State Farm. Their innovative and holistic creative thinking makes commodities stand out.

Production

Because we have our own broadcast and video company directly in house, we never sacrifice expediency or quality. This enables us to efficiently and effectively deliver results time after time. Our production team works directly with our creative team every day to maximize creativity in a cost efficient manner.

Shopper Marketing

Specializing on the shopper experience, our team is a group of inventive thinkers and avid problem-solvers grounded in strategy and dedicated to achieving business objectives with revolutionary technology.

Promotions

Our team has launched small brands, like Zumba, in the U.S. and made them nationwide sensations though our promotional efforts. Promotions and event marketing is truly the heart and soul of multicultural marketing. If you’re not on the street, you don’t learn. If you’re not in the store, you don’t know what consumers want. We are on the street and in the stores, engaging with consumers and customers alike. We are passionate for the nuggets of information captured at the grassroots level, which we know will give our clients the edge over their competitors.

Direct Response

We have been leading direct response efforts since 2004, and we know how important it is in driving sales today and building brands over time. Therefore, our approach to direct response always involves the 3 R’s: real time, real fast, and real effective. Today’s, fast-moving technology has made us fast and nimble, collecting data today, to put into effect tomorrow. And, because we understand the fine balance between analytics, testing, and implementation, our direct response campaigns get results.