With nearly 20 years of experience in the General and Multicultural markets, Rudy is an expert in the field as well as a renowned problem solver. He has led several successful brand reinventions among top F500 companies as well as many smaller boutique businesses. His "well-studied" approach and drive to over-deliver on expectations makes him an invaluable part of our leadership team.

Meet the spark that fuels our creativity, Cris Bozas. Her artistic flare and conceptual clarity break through paradigms to refresh multicultural marketing and raise it to new levels. Cris’s extensive experience with online advertising coupled with her dynamic leadership skills give our clients the confidence to propel their advertising visions into uncharted territory.

José has over 20 years of marketing experience helping businesses successfully capitalize emerging and growth brands in the U.S. He brings a unique capability of understanding category dynamics and leveraging digital and traditional strategies to maximize the consumer's path to purchase. His agency experience, such as Publicis, is a catalyst for his global view on brands and the ability to transcend them locally.

Paz, operates Pólvora's in-house media partner agency, The Integrated Media Group, and is instrumental in the growth of our clients' businesses. Her top-notch media skills derive from her 15+ years of stewarding, planning, and buying for some of the largest marketers in the world, including McDonald's and Nestlé. She is one of the most respected media professionals in the industry.

Pólvora’s mastermind behind digital ecosystems, Edu Feo is an award-winning digital professional with a Communicator Award of Excellence and an Entrepreneur of the Year accolades. He has created campaigns for some of the world’s leading companies including, Microsoft, Samsung, P&G, Sony, among others.

Justo prides himself on being Pólvora’s production guru. He not only has many years of ad agency experience under his belt, but he has worked for several renowned agencies, including JWT, Bates USA, and Grey Advertising.